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Technology continues to play a key role in society and helps people all over the world live in a more convenient way. Tech is also something that has impacted all sectors over the last few decades and helps businesses operate in a more streamlined manner.
The crucial thing that has enabled this to happen is the constant evolution in terms of the technology that businesses use. Artificial intelligence is perhaps the best recent example that has had a major impact on multiple industries.
AI is shaping the future of society
Artificial intelligence has become a hot topic commercially because it has so many uses across so many industries. This kind of flexibility explains why so many organizations are adopting this sort of technology.
The online casino gaming sector, for example, has been quick to harness the power of AI in recent years. This sees online gaming platforms using AI-backed software to personalize the gaming experience and help players find games they might like. This could be anything from live tables to slots, table games and more!
Artificial intelligence and content creation
Another industry that has been affected by the rise of artificial intelligence is content creation. This has seen generative artificial intelligence tools such as ChatGPT used more regularly as a way of creating content. This differs from more traditional approaches to content creation, which rely on human writers to research and produce articles manually.
Tools such as ChatGPT have therefore become a hot topic in content creation, and for the businesses that need fresh content for their websites, social media accounts or blogs. Where these companies might once have outsourced this work to individual human writers or digital marketing agencies, some have started to use AI-backed software to create their own content.
This trend is largely driven by the free-to-use nature of AI tools and how simple it is for business owners to create content with them. Many entrepreneurs are also attracted by the almost instant creation process that artificial intelligence delivers.
What is the future of AI-powered content creation?
Although AI-backed content might have flourished in some quarters initially, it has taken a new direction lately. This is largely down to major changes to Google’s algorithm, introduced in early 2024.
The core update Google made in March 2024 targeted AI-created content and essentially punished sites that used this type of content with lower SERP positions. It also put more value on high-quality, non-AI content that was crafted by humans.
This update signaled a real shift in attitudes towards AI-driven content on a wider scale, and how inclined businesses were to use it. While it might not kill off the use of AI tools in content creation altogether, it has certainly seen a move back towards using human writers for this task.
Why will AI-created content never replace human writers?
A quick look at the latest technology news is always interesting and AI often makes the headlines. This has certainly been true within the content creation sector – but it has become clear that this tech will never entirely take over from human writers.
But why is this the case? To begin with, AI tools can often produce content that does not read well and stands out as being created by a machine. This can be due to factors such as poor grammar, repetition of words and a content structure that is too artificial.
Artificial intelligence tools for content creation cannot personalize content and put any of their own experiences into a piece, as human writers can. This is something that is more crucial than ever with Google’s updated E-E-A-T guidelines to consider. AI software for creating content has also run into problems over the accuracy of information it returns.
AI and content creation in the future: a useful tool for creativity
Looking at where the content creation/digital marketing sectors are heading, it seems clear that AI software will become a tool to aid creativity. This means it will not be used to write articles or blog posts per se but to help creators get inspiration for them.
Generative AI software, for example, can help content creators come up with ideas for a piece and conduct some basic research into the topic. It would then be up to the creator to check this information and use it as a blueprint for their article. The key thing to note is that the content would still be written, edited and proofed by a human writer.
Content creation and AI
Although the nuts and bolts of how artificial intelligence tech might be used within content creation may have taken a new direction, there does seem to be a future for the two. This is likely to be as a tool to help fire human content creators’ imagination and provide inspiration.
