Back in the olden days of the 1980s and 1990s, the idea of having a personal trainer was considered a luxury purchase. Although personal trainers have always existed and have carved out a beneficial and positive influence on our society, primarily, they were used by wealthy people to get themselves in shape. In contrast, people with less disposable income would join a gym or complete home workouts.
How The Internet Transformed The Industry
Other, more considerable factors are at play when examining how personal trainers have come to generate such a more significant corner of the lifestyle and health market; without the internet, their growth would be nowhere near the same level. It’s not just the personal trainer industry where this is the case. Still, it is a substantial reason personal trainers have become a much more significant part of the healthy living culture that has permeated large sections of Western civilization.
The internet has brought the whole personal training industry to television screens, laptops, mobile phones, and tablet screens worldwide. Exercise is imperative as part of a lifestyle to maintain physical, mental, and emotional well-being. Finding a balancing act is essential, as you can also overexercise and cause damage to your muscles and tendons.
Another industry that has entered a new dimension and expanded to millions of customers is the digital casino industry. However, much like intense exercise, you must moderate your usage. Although a healthy, active lifestyle with exercise is more important than a pastime like digital casino gaming, the internet hasn’t just facilitated a more convenient way to gamble. Still, it has opened up a wealth of free information where you can learn how to play Texas Holdem, roulette, or other casino games, such as slot machines.
The mobile casino industry and the personal training sector have both used the widespread accessibility of smartphones to catapult their sectors into the mainstream. If the personal training sector and the digital casino industry are effective measuring tools, the digital revolution isn’t slowing down anytime soon.
It seems there are more personal trainers than ever before, and more people are using them than ever before. With over half a million personal trainers worldwide and that number growing in large economies like the United States, are we witnessing the age of the personal trainer, and how will this market look in ten years? Simply a fad, or here to stay?
A New Global Market
Some of the world’s biggest personal trainers have self-managed their social media accounts to channel their classes and broadcast their brand to an entirely new international audience. Joe Wicks is the best example of a personal trainer who has used many social media accounts to drive publicity and bolster his personal training business, healthy lifestyle awareness, and accessible exercise classes.
However, plenty of others have followed suit, advertising their businesses through Instagram, generating traffic on YouTube, and coming to grips with how to utilize SEO effectively for their small business to generate higher traffic levels.
Promoting the positive benefits of dedicating just half an hour to daily exercise is the cornerstone of personal training, and the internet has provided a fresh new platform for personal trainers to take advantage of. This area of the market has accelerated dramatically over the last few years due to the lockdown, during which Joe Wicks’s popularity exploded.
Now that personal trainers are more accessible, and many of them can live stream their classes to groups of customers, the industry is flourishing. As a result, more people benefit from all the positives of regular exercise. Joe Wicks has used his platform to springboard his business to incredible success. He has released several books about healthy eating and exercise and uses his YouTube channel to provide classes to people of all ages and skill sets.
Although the camaraderie of a physical gym or a gym class with other people has other positive effects on the brain, personal trainers have been able to transcend their old business models and structures and allow the internet to help bring in the dawn of a new era.
It’ll be interesting to see how this sector reacts given that there has been a downturn in Western economies which has coincided with inflation and fuelled a cost of living crisis. Given what we said in our introduction about personal trainers being a “luxury item”, so to speak, you’d imagine they’d be one of the first things that people cancel if they need to tighten their belts, financially speaking.
Although the internet has been kind to personal trainers, some might also see it as detrimental, and customers cancel their services to use cheaper alternatives online instead. While there is room for digital and physical classes within this sector, as with most other industries, you’d expect to see a further online shift in the next few years and personal trainers adapting to this landscape accordingly.