Top 10 Tips for Growing TikTok Followers in 2023

TikTok is one of the massive social media platforms with billion users. It is a great hub for those who are content creators or want to grow their businesses online.

Nowadays, everyone is on TikTok. Users spend a good amount of time on this platform.

So, you must try to grab the attention of the audience to become a successful content creator or to grow your business on TikTok.

But how to grow on TikTok? How to make a vast fan following on this platform?

If you have these questions in your mind, you must read this article till the end. In it, we are going to discuss ten points through which you can grow your followers on TikTok!

1. Know Your Audience

The first step in getting more followers is to create content that your audience will adore. You must try to get into the “For You Page” of your audience.

But how to do it?

For it, you should create specific niche-based content. For example, your TikTok content can be related to the traveling niche. In this way, travel lovers will love your content.

But, what type of content should you create in your niche?

You can check your competitors on this platform. Try to create the type of content that your competitors are creating.

2. Create High-Quality Content

You should try to upload appealing and high-video-quality content.

Do remember that TikTok is a social media account where people come to get relaxed.

So, your content shouldn’t have any boring elements in them. And video quality should be great so that people can get attracted to it.

3. Keep Your Content Short and Meaningful

A lot of influencers believe that TikTok videos should be in between 10-15 seconds. In this way, the audience remains attentive to the content and will enjoy it.

So, you should try to make some meaningful content within this time frame.

4. Post Content at Right Time

You should post content at that hour when your audience will be online. In this way, you can grab their attention easily.

You can find the ideal time to post content on Business Suite. Go to the Business Suite section, click on Follower’s activity, and know the time your audience is active.

Post at that time to get more TikTok followers.

5. Create Content Regularly

You should create content regularly as more content means more chances of getting viral and grabbing the attention of more TikTok audiences.

It does happen that your TikTok videos get viral after a few weeks or months of posting them. So, never delete any of your videos.

6. Use Hashtags

You should use branded and trendy hashtags on TikTok so that you can reach more audiences.

To find trendy hashtags, you can use an in-app hashtag suggestion tool. For it, you have to write “#” in captions and suggestions will pop up.

Select those hashtags which are relevant to your content. Make sure that you only use 3-5 hashtags in one TikTok video.

7. Use TikTok Ads

You can use the ” promote” feature of TikTok to get more followers on this platform.

If you have the budget, you can set up a TikTok ad in which you can target your audience. Ads will help you to reach a broader audience in no time.

Organic growth on TikTok can be slow and time-consuming, but through Ads, you don’t need to worry about algorithms.

Just promote any TikTok video and see your number of followers grow.

8. Comment on Other Creator’s Video

Another great way to get more followers on TikTok is to engage with your audience and other creators of your niche.

For it, I will suggest you follow some creators of your niche and regularly like and comment on their videos.

In this way, you will grab the attention of them and their audience and they will visit your profile and will follow it.

You should try to make your comments meaningful and informative so that they can grab people’s attention.

If someone comments on your video, you should reply back to them. In this way, you will engage with your audience.

9. Duet and Stitch Method

Another way is the “Duet and Stitch” method. For this feature, you have to take an existing TikTok video and add your opinion on it.

Through this method, your video will be shown on the “For You Page” of followers of the original creator.

I will suggest you apply duet and stitch features on the videos of your niche. In this way, you can easily reach your target audience.

10. Do Influence Marketing

Influence Marketing can also help you in growing your TikTok account.

If you are a creator, you can contact different brands to work with them. These brands are looking for authentic and creative content, so you can collaborate with them.

If you are a business or brand, you can collaborate with any influencer or creator on TikTok to grab the eyes of their audience.


Growing followers on TikTok is not easy as it takes effort and time to grow on this platform.

But, if you follow these ten tips, you can easily make your fan following on TikTok.

Do remember these points while planning your TikTok growth strategy.

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