Unique Marketing Tips for 2023

Marketing is getting more and more challenging by the second. With the rules and regulations changing faster than the weather right now, it can be hard to know if you are doing the best for your business.

That, and if you are missing out on any tips and tricks that you haven’t thought of or are not as well known, if you want to shake up your marketing a little, then this is the piece for you. Read on to find out some unique marketing tips for 2023 to ensure you are ahead of the curve.

Interactive and Immersive Content

Right now, in 2023, customers are apparently craving experiences that go far beyond the traditional advertising that everyone is used to. Advertising is so busy now that it is easy just to overlook and switch off to anything that pops up in the corner of your screen or interrupts your program. This is where interactive and immersive content such as 360-degree videos, augmented reality (AR), and virtual reality (VR) experiences capture your audience’s attention and, crucially, keep it there.

Embrace AI Help

With advancements in AI technology that are now frankly difficult to escape, it can be worth looking into assistance from AI – within reason.Your marketing should always have the human touch, especially when it is so important that you say what you have to say. However, AI can help streamline these processes and help you fill in the gaps where you are struggling. Use it with responsibility and caution with the better automated tasks, so you can focus on the real human content.

Eco-Friendly Marketing

It is no secret that sustainable and eco-friendly practices are gaining traction. You can see it infiltrating everywhere because it is important for the environment. So, if you want your audience to pick you over your competitors, showcasing your commitment to your environmental responsibility in your marketing campaigns is important. Highlight any eco-friendly products you have, packaging, and initiatives that resonate with environmentally conscious consumers. This is an important element of business that should no longer be underestimated, as consumers will point it out if you are lacking.

Voice Search Optimization

As voice assistants become increasingly integrated into everyone’s daily lives, optimizing your content for voice search is essential if you want to cover all bases. Think about what you ask and how you ask a voice assistant to search for something – your customers will likely do something similar.

It is important to focus on natural language keywords and phrases that people are likely to use when they ask Siri or Alexa for help, so you can be more likely to be shown in the results as a top match.

A Micro-Moments Strategy

How often have you pulled up Google to get a quick answer to a burning question? Your customers are going to be doing the same thing, looking for quick, relevant information on the go. Create your marketing strategy around these ‘micro-moments’ when people turn to their devices for immediate answers or solutions. This will put your product or service at the top!

Livestream Shopping

Perhaps reminiscent of the QVC and teleshopping days, shopping has come full circle to live streaming on social media platforms. Livestream shopping is gaining significant popularity, allowing businesses to showcase products in real time while interacting with their viewers personally.

If it suits your business, then consider hosting live shopping events to demonstrate products, answer questions, and encourage immediate purchases – especially if you also use live-specific discounts! It can also be worth having merch when you do this to solidify your brand. If this is something you are interested in, take a look at Anthem Branding for options.

Gamification for Engagement

One of the easiest ways to get people to engage with content is to gamify it. Turning your marketing campaigns into a fun puzzle to solve or game to win can help boost engagement and feel like a treat for your customers. Whether you use quizzes, challenges, or reward systems, gamification can drive that essential customer engagement. The rewards can be simple, from extra points for a loyalty reward program to discount vouchers, or even a mystery gift with their order.

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